Vertigo - Flower Shop
Scottie sneaks into the rear of Podesta Baldocchi, the flower shop, and spies Madeleine inside. The shop was at 224 Grant Avenue near Union Square (map). One reason director Hitchcock reportedly chose this shop was because he liked its distinctive Italian tiled floor. Kim Novak hated this grey outfit and when she complained about it to Hitchcock he reportedly told her "You can wear any color you want so long as it's grey".
Then ... later in the movie Scottie is shown in front of the shop.
... in 1958, this vintage photo shows how Podesta Baldocchi looked when the movie was filmed.
... and Now, 224 Grant Avenue today houses a contemporary clothing store, 7 For All Mankind. Along to the right is Ashburton, the alley Madeleine turned into when Scottie followed her to the shop. Since leaving here Podesta Baldocchi has continued in business at a number of addresses and is currently to be found in the SOMA Flower Market at 644 Brannan.