Play It Again, Sam - Allan's Apartment, Interior
A previous post identified Allan's apartment as 15 Fresno Street in North Beach. Here he is outside the front door with his best friend Dick.
Then ... Later in the movie Dick and his wife Linda (Diane Keaton) visit Allan; she is seen here just inside his front entrance. But the apartment's interior scenes were filmed elsewhere. (Note the continuity goof - the front door's letter box is at a different height).
... and Now, this is 1212 Lombard Street in Russian Hill, a block from the city's famous Crooked Street (map). It's the first floor flat of a luxury two flat property, addressed 1210 and 1212 Lombard, that fortunately for CitySleuth was on the market (asking price $5.8M) when he visited, allowing him to take photos during an open house. 1212 has a different front door now.
Then ... To say that Allan is down on himself after his rejection/divorce is an understatement. Dick and Linda try to help by lining up a series of blind dates for him. This view across the North Bay from the living room captures the incongruously bulky Fontana Towers condominiums whose construction in 1962 on the site of an old pasta factory spawned a successful campaign by concerned neighbors for a 40 foot height limit for future projects near the waterfront. A dollar short and a day late.
... and Now, here are those same towers today. On the left side of the balcony a mirrored wall now extends out a few feet and the railing has been replaced to meet evolving safety standards.
Then ... The imminent arrival of the first date, Sharon, prompts him to douse himself in deodorant; for good measure he adds baby powder and after-shave.
... and Now, the bathroom has since been remodeled; a shower has replaced the tiny corner sink.
As he gets ready in the bedroom his imagination conjures an appearance by his hero Humphrey Bogart for some sage advise on how to handle women. But first Bogie chastises him ... "For Christ's sake kid, you're gonna smell like a French cat-house ... it's her job to smell nice for you".
Then ... Bogie stresses the importance of not being nervous. "And whatever you do don't tell her you don't drink, she'll think you're a boy scout".
... and Now, the bedroom is accessed via the door to the side of the entrance seen in the first Then and Now photos in this post. The bathroom door in the corner, in an unusual traffic pattern, links through its shower, making a right turn into the bathroom shown above. Note too the modified fireplace.
Then ... His apartment is a jumbled mess with movie lobby cards and half sheet and one sheet posters plastered all over the walls. After all, he is a movie nut. He charges around in a tizzy clearing up right before she arrives.
... and Now, in this view looking away from the living room's picture windows towards the front door at the far end we see that the fireplace on the left is unchanged but over on the right a staircase leading to the lower level has since been added. The closed door right of center leads into the bathroom.
Sharon (Jennifer Salt) is gobsmacked and Dick and Linda shrink in embarrassment as Allan makes a fool of himself trying to come across as irresistibly macho.